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Allied Media Projects Website

Research

← Design

Project

Allied Media Projects Website Redesign

Type

UX Research

Role

Project Manager, UX Researcher

Deliverables

For this project, my deliverables were primary processed based. I was in charge of conducting user interviews and co-creating journey maps with stakeholders across the AMP ecosystem. Deliverables included: journey maps, personas, user interviews, and insights from usability testing. The final deliverable can be seen live at alliedmedia.org.

Live site

alliedmedia.org

As part of my role as Manager of Technology and Innovation at Allied Media Projects, I drafted an RFP, project managed, and conducted UX Research with design partners at Threespot. The project was under my jurisdiction during partner design firm selection, internal stakeholder engagement, contextual inquiry, and early prototype stage. I turned over the project to our communications department for content migration, but stayed involved conducting usability testing with a range of our users, including disabled users. The result is a website with some novel user experiences, including an interface for our users to opt-in to data collection rather than opt-out, aligned with AMP’s commitment to privacy and consentful technology.

The bulk of the work for this project was PM work. I was in charge of leading the DesignOps for the project, orchestrating two independent teams of designers as well as conducting user interviews and collecting usability feedback. My process included exploratory data collection, user observation, and one-on-one usability testing. My main focus was to design with both normative and edge case users in mind, as Allied Media maintains a design justice framework in all the work they do.

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